Author: Max Sommer

Max Sommer is a specialist and advisor in the fields of content marketing, content strategy and brand management. He is head of the department "Brand & Content Marketing" at the international high tech company Anton Paar.
July 22, 2018 / / CONTENT STRATEGY

It’s probably the most powerful content strategic tool available: the content audit. No matter what you want to improve on your website, analysing your current content situation is key for…

Read the PostContent Audits: Holistic User Guide

August 14, 2017 / / BRAND BUILDING
August 14, 2017 / / BRAND BUILDING
July 7, 2017 / / BRAND BUILDING
June 5, 2017 / / Uncategorized
March 5, 2017 / / BRAND BUILDING
February 22, 2017 / / CONTENT MARKETING
January 18, 2017 / / CONTENT STRATEGY
January 14, 2017 / / CONTENT MARKETING

As digitalization constantly causes upheavals, the need to clarify communication responsibilities within organizations is increasing dramatically. While marketing with all it’s sub disciplines is about to flourish, the question is:…

Read the PostHow Digitalization affects Public Relations

November 6, 2016 / / BRAND BUILDING