Author: Max Sommer

Max Sommer is a specialist and advisor in the fields of content marketing, content strategy and brand management. He is head of the department "Brand & Content Marketing" at the international high tech company Anton Paar.

October 29, 2016 / / CONTENT MARKETING
July 16, 2016 / / BRAND BUILDING
June 18, 2016 / / CONTENT MARKETING
June 12, 2016 / / BRAND BUILDING
May 16, 2016 / / CONTENT MARKETING
May 14, 2016 / / STORIES

Everybody who is keeping an eye on the marketing and communications industry knows how the importance of content marketing is rapidly growing. Everybody speaks about content marketing, but only a…