It’s probably the most powerful content strategic tool available: the content audit. No matter what you want to improve on your website, analysing your current content situation is key for…
Category: CONTENT STRATEGY
A well-elaborated message architecture is key for successful brand communications. It lays the foundation for visually and verbally consistent communication and a great user experience. In this article I’m going…
In part 1 of this series of articles, we discussed the importance of differentiation for brand management. We learned how to successfully position a brand through perceptual maps and how…
As digitalization constantly causes upheavals, the need to clarify communication responsibilities within organizations is increasing dramatically. While marketing with all it’s sub disciplines is about to flourish, the question is:…