Creating an engaging brand commercial is mostly time consuming and requires expensive video and storytelling experts. For marketers and brand builder it’s a balancing act to create a brand movie…
Category: CONTENT MARKETING
Everybody who’s in charge of a business blog or a website is well aware of how important it is, to continuously monitor the most important KPIs. Google Analytics and many third…
As digitalization constantly causes upheavals, the need to clarify communication responsibilities within organizations is increasing dramatically. While marketing with all it’s sub disciplines is about to flourish, the question is:…
Every weekend I spend quite some time reading my favorite blogs. Mostly I choose articles, which cover the topic content marketing. After reading them, I often feel frustrated: Most people…
I spoke about the relevance and future of video content marketing at the 43rd „APA Digitaldialog“ on October 25. In this post I want to present you my 4 reasons why…
Many communications experts and marketing enthusiasts speak about brand storytelling. It seems to be the solution for every communication problem and the core of every content strategy. But knowing the brand…
There is nearly no professional design, photography or illustration work without mood boards. Advertising, Graphic design and other disciplines use them as a standard tool in their daily work routines.…