Tag: Content Marketing

November 6, 2016 / Max Sommer / BRAND BUILDING

INFOGRAPHIC: Content Marketing Formats vs. Advertising

Every weekend I spend quite some time reading my favorite blogs. Mostly I choose articles, which cover the topic content marketing. After reading them, I often feel frustrated: Most people…

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July 16, 2016 / Max Sommer / BRAND BUILDING

Brand Storytelling – a Step by Step Guide

Many communications experts and marketing enthusiasts speak about brand storytelling. It seems to be the solution for every communication problem and the core of every content strategy. But knowing the brand…

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June 18, 2016 / Max Sommer / CONTENT MARKETING

Fifteen Seconds Festival 2016: 3 Marketing Key Take-Aways

A new name, a new dimension and a new speaker line-up – but: What the Fifteen Seconds team got off the ground this year, was as phenomenal as every year.…

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May 14, 2016 / Max Sommer / STORIES

CONTENT TALES: Off we go!

Everybody who is keeping an eye on the marketing and communications industry knows how the importance of content marketing is rapidly growing. Everybody speaks about content marketing, but only a…

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