I spoke about the relevance and future of video content marketing at the 43rd „APA Digitaldialog“ on October 25. In this post I want to present you my 4 reasons why…
Author: Max Sommer
Max Sommer is a specialist and advisor in the fields of content marketing, content strategy and brand management. He is head of the department "Brand & Content Marketing" at the international high tech company Anton Paar.
Many communications experts and marketing enthusiasts speak about brand storytelling. It seems to be the solution for every communication problem and the core of every content strategy. But knowing the brand…
There is nearly no professional design, photography or illustration work without mood boards. Advertising, Graphic design and other disciplines use them as a standard tool in their daily work routines.…